With 15 years of experience, I work closely with teams to bring clarity to complex products through research, structure, thoughtful collaboration, and compassion.
👋 Let's work together
The work below reflects how I approach UX: starting with understanding, bringing people together early, and designing solutions that can grow over time.
Redesigning a signup experience to support subscriber growth and an expanding product offering, while maintaining brand trust and strong conversion.
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Led research and UX strategy to help refine Genius's visual language and tone of voice, helping the program mature and scale without losing its identity.
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Led UX strategy and design for the launch of a tiered loyalty program, helping users understand their status while creating a foundation for long-term growth.
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A 1.5-year, full-funnel UX strategy that turned research into real behavior change across search, booking, and post-booking.
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